Branding/identity
According to Wikipedia, Branding/identity are defined as such -
In Corporate Communications, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.
It is the "make up" of a company and can have serious affects on how successful the company/studio/individual is.
In the next couple of posts, I will be looking at different company's brands and explore the method and process behind that brand.
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