Business card.


TASK 5 MAKING YOUR MARK


Wikipedia defines a business card as -

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. It can also include telex, bank account and tax code. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.


A business card is always important. It is one way of introducing yourself to potential clients since it shows your information either about the company or as an individual. It's the first thing your potential employer/client will see and they will judge you on it. Give them a rubbish business card - They're going to think your services won't be up to scratch.

A business card carries very well of who you are, what you do, and who you represent.

MY BUSINESS CARD

I consider myself to be a print based designer so I've opted to go for a paper/notepad look for my card. The fold also reflects my creativity. A hyperthetical scenriero would be that you're visiting a studio and the person you wish to see (most likely the creative director) isn't in. With my card, I can write a message on the Notes side of the card and hand it over to the receptionist. This way the creative director knows who I am and what I want.

STATIONARY - 

LETTERHEAD

Retouching branding.


BRANDING AND IDENTITY

Ingenious bit of branding from Poland based freelancer, Noeeko (Michal Sycz.)
"Lukas Strociak Retouching is a small photography post-production studio based in Sandnes, Norway. Most of their clients are photographers working in the fashion industry and that's also where their main focus is. They set out to bring perfection to every image they process while still keeping it`s soul and the photographer`s original vision."

The style is rather unusual, and when I first saw it I was thinking what it could mean. It was only when I saw the coffee cup (below) that I instantly caught on. Beautifully simple. Just what I like.

Little Black Book.

Scottish based design stuio BERG, were asked by LBB to refresh the brand identity for their established online business. They were initially engaged to develop their exisiting identity but BERG managed to convince LBB  that a completely new brand identity was more appropriate.

They began the project by deciding which assets of the existing brand should be retained. Which held the most brand equity and which should be discarded. BERG felt it was important that the identity convey the idea of a physical black book. This created an emotive curatorial platform thereby giving the content extra value. Furthermore this physical rendition helped inform the new brand assets such as colour, shape and typography. The dominant use of black lends a premium / exclusive quality to the brand. Whilst a minimal but bold typographic style communicates confidence and authority.